The designer behind it all

More about me personally?

When I'm not deep in brand strategy, you'll find me at a local coffee shop planning my week over a latte, lost in Stardew Valley, thrifting for hidden treasures or hunting down the best sushi spots. I'm a Bay Area native through and through. Give me redwoods, beaches, a nature walk, and a boba tea and I'm set.

I also run a local pet sitting business called Wags & Whiskers, which means I'm pretty much always surrounded by animals at all times in addition to Coco, my unofficial creative director, who oversees all final approvals around here.

Hi, I'm Kristina and I'll be honest, I didn't take the traditional path to get here.

I grew up as a creative, went the college route, and quickly realized the system wasn't built for people like me. It taught me how to follow a blueprint and didn't teach me how to build my own. So I did the unlearning, leaned into what I was actually good at, and built KBow Design from the ground up.

What drives me is pretty simple: I believe the businesses that change things are usually run by people with real vision and don't always have the brand to match. I want to close that gap. When a client tells me their brand finally feels like them: that their website makes them proud to share it, that they're attracting clients who actually get what they do, that's what makes it so rewarding.

My approach is strategy-first because that's the only way design actually works long-term. We don't pick fonts because they look nice. We build systems because your brand needs to grow with you.