You built something real
Now let's build a brand that shows it
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Strategy-first branding for businesses building something meaningful
Why strategy comes first
Endless second-guessing on every caption, website page, or design choice because nothing feels grounded in a clear direction.
Inconsistent messaging that changes from platform to platform, leaving potential clients or customers confused about what you actually do or who you’re for.
Attracting the wrong audience that leads inquiries that don't convert, price shoppers, and customers or clients who don't value what you offer.
A brand that looks polished but doesn’t perform, leaving you frustrated when visibility still isn't turning into growth.
Here's what I know about you: you're not just building a business. You're building something that reflects who you are and the people you want to serve. And somewhere along the way, your brand stopped keeping up.
Maybe you've been DIY-ing it and it shows. Maybe you're attracting the wrong clients, or worse... you're not attracting anyone at all. Maybe you're ready to scale and your brand is the thing holding you back.
That's where I come in. I'm a brand designer and strategist who helps businesses build brands rooted in who they are and who they're for so every touchpoint attracts the right people and converts them into clients.
No guesswork. No 'I just want it to look pretty.' Strategy comes first, always.
THE CONSEQUENCES OF NOT HAVING A SOLID STRATEGY
BRANDING IS MORE THAN WHAT LOOKS GOOD
WHAT'S INCLUDED:
- In-depth brand discovery session
- Target audience profiles
- Brand positioning + differentiation
- Core values + brand personality
- Brand voice + messaging direction
- Competitor landscape analysis
- Strategic visual direction
- Comprehensive brand strategy packet
$1200
INCLUDES:
- Everything in Brand Strategy
- Full logo suite
- Color palette
- Typography system
- Brand guidelines
- Final file suite with all files (PNG, SVG, PDF)
- Quick brand reference sheet
Brand Identity
Services
$850
STARTING AT
Brand strategy
Brand Kits
Add ons to Enhance your brand experience
PRINTED COLLATERAL
PACKAGING
SOCIAL MEDIA TEMPLATES
Stay on-brand and consistent across every platform. Your custom template suite will make posting effortless. All you’ll need to do is fill in your content and captions.
INCLUDES:
- Complete logo suite (primary, alternate, submark)
- Curated color palette
- Typography pairing
- Brand style guide
Bring your brand to life with branded printed collateral. From business cards and thank you inserts to stationery and stickers, every detail will reflect your brand’s personality and leave a lasting impression.
Make your product unboxing experience unforgettable. Whether you need labels, boxes or custom inserts, I’ll design packaging that tells your brand story beautifully and connects with your ideal audience at first glance.
$3700
YOUR BRAND IS A BUSINESS, NOT AN ART PROJECT
Every service I offer is built on one belief: design without strategy is just decoration. Whether you're starting from scratch or starting over, we begin with the why and build everything from there.
"I had no idea where to start until we went through the process (brand strategy). Kristina made the process simple & I love my final design!"
Angie | Vida Guapa
KIND WORDS
Lauren | just design resources
"Every person in the trade (interior design) and out that touches my business card and has more to say about my card than my business! It makes people more curious about what I do and this is why I would recommend Kristina!"
KIND WORDS
Not just something that looks good today, something that's built to support every next step.
LAUNCH
Before a single logo is designed, we align on the visual world of your brand through creative direction, typography, color, aesthetic direction.
This step is your brand's road map. and nothing gets designed without it.
IDENTITY
Strong positioning makes you memorable, desirable, and immediately clear to the people you want to attract.
STRATEGY
This is where we get clear on what makes you different so everything we build is grounded in strategy, not guesswork.
DISCOVERY
Here's how The process works
FAQ
you have questions and i have answers
You can, here's the thing though... a logo without strategy is just a pretty mark. Strategy is what makes your brand work. It defines who you're talking to, what you stand for, and why someone should choose you over everyone else.
Without it, even the most beautiful design won't attract the right clients. Every project I take on starts with strategy, because that's what makes the design actually do its job.
01.
01. Why do I need brand strategy — can't I just get a logo?
Why do I need brand strategy? can't I just get a logo?
01. Why do I need brand strategy — can't I just get a logo?
Not at all! Most of my clients come to me after years of DIY-ing it and that's actually a great place to start because you already know what isn't working. We take everything you've built, strip it back to what's true about your business, and build something that actually fits.
02.
I've been trying to build my brand myself, is it too late to fix it??
02. I've been trying to build my brand myself — is it too late to fix it?
Brand Strategy is the foundation. It's the research, positioning, and direction that every design decision gets built on. Brand Identity is where that strategy comes to life visually: your logo, color palette, typography, and brand system.
BTW If you're not ready for the full investment right now, starting with Strategy is a smart move AND your full investment applies toward Identity if you decide to continue within 30 days.
03.
What's the difference between Brand Strategy and Brand Identity and do I need both?
03. What's the difference between Brand Strategy and Brand Identity and do I need both?
Brand Strategy typically takes 2-3 weeks from kickoff to delivery and Brand Identity takes 6-8 weeks (this includes the time it takes to build the brand strategy)
Timelines depend on project scope and how quickly we move through feedback rounds together. I'll give you a clear timeline during our discovery call.
04.
How long does the process take?
04. How long does the process take?
If you're embarrassed to send someone to your website, you're ready. If you're working hard but attracting the wrong clients, you're ready. If you're about to launch something new and want to do it right from the start, you're definitely ready.
A discovery call is free and low-pressure. It's just a conversation. "Worst" case, you leave with more clarity than you came in with.
05.
I'm not sure I'm ready... how do I know if now is the right time?
0.5 I'm not sure I'm ready... how do I know if now is the right time?
GET STARTED
The best thing ever.
Real talk though lol it's a collaborative, strategic, and fun experience. You'll have a dedicated project workspace where we work together throughout the project.
No disappearing acts, no mystery. I'll guide you through every step, explain the reasoning behind every decision, and make sure you walk away with a brand you love and one you understand and know how to use anywhere your brand lives.
06.
What's it like to work with you?
06. What's it like to work with you?
06. What's it like to work with you?
05. I'm not sure I'm ready... how do I know if now is the right time?
04. How long does the process take?
0.3 What's the difference between Brand Strategy and Brand Identity and do I need both?
02. I've been trying to build my brand myself — is it too late to fix it?
01. Why do I need brand strategy — can't I just get a logo?
Stop Guessing & Start Selling
Spending too much time on branding instead of growing your business?
Don’t waste another minute on branding that doesn’t get results. Together, we'll clarify your brand, create a strategy-backed identity, and set up the tools to make your brand visible, memorable, and profitable.
So you can get back to focusing on your business and not worrying about colors or fonts.
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