Strategy First Branding
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APPLY FOR PARTNERSHIP RATE
BRANDS DON'T FAIL BECAUSE THEY AREN'T PRETTY, THEY STRUGGLE BECAUSE THEY AREN'T CLEAR
Why strategy comes first
Endless second-guessing on every caption, website page, or design choice because nothing feels grounded in clarity.
Inconsistent messaging that changes from platform to platform, leaving potential clients or customers confused about what you actually do or who you’re for.
Attracting the wrong audience that leads to inquiries that don’t convert, price shoppers, or clients who don’t respect your services and/or product.
A brand that looks polished but doesn’t perform, leading to frustration when visibility doesn’t turn into growth.
Because “looking good” isn’t fixing the actual problem.
Most businesses don’t come to branding because they want a new logo. They come because something feels off and it’s starting to affect confidence, sales, or momentum.
Strategy matters because without it, branding becomes a surface-level fix for deeper problems.
Without clear strategy, businesses often experience:
BRANDING IS MORE THAN WHAT LOOKS GOOD
INCLUDES:
- 1 hour strategy session
- Brand strategy doc (mission, audience, tone, values, positioning)
- Creative direction
- Optional credit toward full branding package
$725
INCLUDES:
- Brand strategy
- Logo suite, color palette, typography system
- Full brand guidelines
- Quick reference brand guidelines
Brand Identity
Services
GET CLARITY
BUILD YOUR BRAND
$850
STARTING AT
Brand strategy
Brand Kits
LAUNCH QUICKLY
Add ons to Enhance your brand experience
PRINT COLLATERAL
PACKAGING
SOCIAL MEDIA TEMPLATES
Stay on-brand and consistent across every platform. Your custom template suite will make posting effortless. All you’ll need to do is fill in your content and captions.
INCLUDES:
- Pre-designed identity kit customized with your business name
- Brand guide and file delivery
- Short tutorial video
- Color adjustment available
Bring your brand to life with branded printed collateral. From business cards and thank you inserts to stationery and stickers, every detail will reflect your brand’s personality and leave a lasting impression.
Make your product unboxing experience unforgettable. Whether you need labels, boxes or custom inserts, I’ll design packaging that tells your brand story beautifully and connects with your ideal audience at first glance.
$3500
Your brand deserves deserves clarity and a foundation built with intention. My services are designed to help you grow with purpose through strategy, design and thoughtful collaboration, I can help you create a brand presence that feels aligned, impactful and ready for your next chapter.
So your brand is seen and noticed for all the right reasons.
LAUNCH
Once strategy is locked in, I develop 2 strategic creative directions, each backed by research directly tied to our strategy.
You choose the direction that best supports your goals, and we build the brand identity from there.
CREATIVITY NEXT
Together, we'll clarify:
- Target audience & positioning
- Brand messaging & differentiation
- Competitive landscape
- Business goals & growth direction
This step ensures every design decision has a purpose.
STRATEGY FIRST
You'll receive a link to our call and a short brief to make the most of our time together before deciding to move forward.
CONTACT
How it works
WORK TOGETHER
"I had no idea where to start until we went through the process (brand strategy). Kristina made the process simple & I love my final design!"
Angie | Vida Guapa
KIND WORDS
Lauren | just design resources
"Every person in the trade (interior design) and out that touches my business card and has more to say about my card than my business! It makes people more curious about what I do and this is why I would recommend Kristina!"
KIND WORDS
Exclusive rate for small businesses
This option is intentionally designed for businesses who value professional branding but may not be in a position to invest at full market rates right now. Especially in the current climate of our economy!
Instead of lowering standards, this is a value exchange that allows both sides to benefit beyond a single transaction.
What stays the same:
- Full brand strategy process
- Research-driven decisions
- Thoughtful, high-quality design
- The same level of care and intention
What’s different:
- Reduced financial investment
- A collaborative exchange that may include visibility, referrals, partnerships, testimonials, product trade, or long-term alignment (will be determined during consultation)
This option is limited and selective to ensure every project still receives the focus and care it deserves that's fitting for the stage your business is in.
A collaborative path for growing businesses
PARTNER RATE
This option is rooted in mutual support, shared values, and long-term thinking. It allows access to professional branding while creating space for creative collaboration beyond payment alone.
Best for:
- Early-stage or small businesses
- Founders aligned with collaboration and transparency
- Businesses willing to engage in a value exchange model
Who this rate is for
STANDARD RATE
This option offers a traditional client experience with priority scheduling, streamlined timelines, and a purely monetary investment structure.
Best for:
- Established or scaling businesses
- Brands preparing for launches, growth, or visibility
- Founders who want a straightforward, full-service experience
Every business moves through different seasons. Both options receive the same strategic foundation and design quality
The difference is how we structure our collaboration.
Alongside the reduced investment, partners may contribute through:
- Social media tagging or launch collaboration
- Case study & testimonial permission
- Product or service exchange
- Strategic partnerships or referrals
This allows me to support small businesses without devaluing the work.
MUTUAL BENeFITS
Once strategy is locked in, I develop 2 strategic creative directions, each backed by research directly tied to our strategy.
You choose the direction that best supports your goals, and we build the brand identity from there.
CREATIVITY NEXT
Together, we'll clarify:
- Target audience & positioning
- Brand messaging & differentiation
- Competitive landscape
- Business goals & growth direction
This step ensures every design decision has a purpose.
STRATEGY FIRST
- Care about long-term growth
- Want strategy, not guesswork
- Are open to collaboration beyond just the deliverables
APPLY
How it works
APPLY NOW
FAQ
Here are the questions I get asked most often. These answers will help clarify the process, what to expect, and how we can work together
Yes. Both options receive the same strategic process, research depth, and design deliverables. The difference isn't in the quality of the work, it's how the collaboration is structured financially and relationally.
01.
01. Do both rates include the same process and deliverables?
Do both rates include the same process and deliverables?
01. Do both rates include the same process and deliverables?
If you’re unsure, that’s totally fine. The partnership application helps determine alignment based on your business stage, goals, and current capacity. I’ll guide you toward the option that makes the most sense for both of us.
02.
HOW DO i KNOW WHICH RATE i QUALIFY FOR?
02. How do I know which rate I qualify for?
Value exchange varies by business. It may include referrals, testimonials, social visibility, product trade, partnerships, or future collaboration. The specifics are discussed openly and agreed upon before moving forward.
03.
WHAT DOES "VALUE EXCHANGE" MEAN FOR THE COMMUNITY PARTNERSHIP RATE?
03. What does “value exchange” mean for the community rate?
Absolutely. Many clients begin with brand strategy to gain clarity before committing to design. Strategy-only projects are a great starting point and can stand alone or lead into design later.
04.
can i start with strategy ONLY?
04. Can I start with strategy only?
Additional work can be added as your business evolves. This includes print collateral, packaging, social media templates, or future expansions. Returning strategy clients also get a 10% discount on design services ;)
05.
WHAT IF I NEED ADDITIONAL DESIGN WORK LATER?
0.5 What if I need additional design work later?
Not being selected simply means this option isn’t the right fit at this time. You’re always welcome to move forward at the standard rate or revisit later.
06.
WHAT IF i'M NOT ACCEPTED FOR THE COMMUNITY PARTNER RATE?
06. WHAT IF i'M NOT ACCEPTED FOR THE COMMUNITy PARTNER RATE?
06. WHAT IF i'M NOT ACCEPTED FOR THE COMMUNITy PARTNER RATE?
05. What if I need additional design work later?
04. Can I start with strategy only?
0.3 What does “value exchange” mean for the community rate?
02. How do I know which rate I qualify for?
01. Do both rates include the same process and deliverables?
Stop Guessing & Start Selling
Spending too much time on branding instead of growing your business?
Don’t waste another minute on branding that doesn’t get results. Together, we'll clarify your brand, create a strategy-backed identity, and set up the tools to make your brand visible, memorable, and profitable. So you can get back to focusing on your business and not worrying about colors or fonts.
Not sure if you need branding?
Take my free Brand Assessment Quiz to see exactly where your brand stands. Answer a few quick questions and discover whether your business is ready for a full brand refresh or if you’re already on the right track.
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