Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply and what really works for today's customers.

How can we be working harder yet still be falling behind? It doesn’t have to be that way. Productivity power couple Demir and Carey Bentley have shown more than 50,000 busy people how to take charge of the chaos with a groundbreaking methodology for becoming radically productive.