The Cat's Meow

SCOPE OF WORK

SCOPE OF WORK:

INDUSTRY: Coffee & Cats

BRANDING + PACKAGING

VIBE: Fun, Vibrant, Bold

The Cat’s Meow is a whimsical and vibrant cat café case study that brings together the love of coffee and cats under one roof. I crafted a full brand identity and packaging design experience that would capture the café’s playful charm while still feeling elevated and memorable. From the logo and visual direction to custom coffee bean bags and takeaway cups, every design element was created to delight both coffee lovers and cat enthusiasts alike.

The goal for The Cat's Meow was to create a fun atmosphere that welcomes cat and coffee lovers. The main goal is for cat's to get adopted and at the very least, social time with humans. Each sale would also go to funding their mission of finding homes for each cat.

BRAND GOAL

By using fun pops of color, I was able to create a joyful, happy feeling across the brand. to further this playful vibe, custom illustrations and pattern designs were used. to curate some whimsical personality, I illustrated various symbols related to coffee and cats to communicate what the cat's meow is all about.

DESIGN NOTES

Let's create a brand that catches eyes & hearts

ready To Tell your brand story?

LET'S DO THIS!

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The Cat's Meow

SCOPE OF WORK

SCOPE OF WORK:

SCOPE OF WORK:

BRANDING + PACKAGING

BRANDING + PACKAGING

The goal for The Cat's Meow was to create a fun atmosphere that welcomes cat and coffee lovers. The main goal is for cat's to get adopted and at the very least, social time with humans. Each sale would also go to funding their mission of finding homes for each cat.

BRAND GOAL

DESIGN NOTES

Let's create a brand that catches eyes & hearts

ready To Tell your brand story?

LET'S DO THIS!

Menu

HOME

about

services

Resources & FAVES

CONTACT

portfolio

The Cat's Meow

SCOPE OF WORK

SCOPE OF WORK:

SCOPE OF WORK:

BRANDING + PACKAGING

BRANDING + PACKAGING

The goal for The Cat's Meow was to create a fun atmosphere that welcomes cat and coffee lovers. The main goal is for cat's to get adopted and at the very least, social time with humans. Each sale would also go to funding their mission of finding homes for each cat.

BRAND GOAL

DESIGN NOTES

Let's create a brand that catches eyes & hearts

ready To Tell your brand story?

LET'S DO THIS!

let's socialize!

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BRAND PHOTOS BY SHANNON HILLYARD

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