The Cat's Meow

SCOPE OF WORK

SCOPE OF WORK:

SCOPE OF WORK:

INDUSTRY: Coffee & Cats

BRANDING + PACKAGING

BRANDING + PACKAGING

VIBE: Fun, Vibrant, Organic

The Cat’s Meow is a whimsical and vibrant cat café case study that brings together the love of coffee and cats under one roof. I crafted a full brand identity and packaging design experience that would capture the café’s playful charm while still feeling elevated and memorable. From the logo and visual direction to custom coffee bean bags and takeaway cups, every design element was created to delight both coffee lovers and cat enthusiasts alike.

Here is where the brand goal will go

BRAND GOAL

By using fun pops of color, I was able to create a joyful, happy feel across the brand. to further this playful vibe, custom illustrations and pattern designs were created. In order to curate some whimsical personality, I illustrated various symbols related to coffee and cats to communicate what the cat's meow is all about.

DESIGN NOTES

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BRAND PHOTOS BY SHANNON HILLYARD

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