The Cat's Meow
SCOPE OF WORK:
INDUSTRY: Coffee/cat cafe
VIBE: Fun, vibrant, bold
The Cat's Meow is a case study brand for a cat café where every cat is adoptable and every cup comes with company. Built for cat lovers, coffee lovers, and the people who are both. Tt's a brand that needed to feel as warm and welcoming as the experience itself.
Logo Suite · Brand Pattern · PRODUCT DESIGN
To create a fun, vibrant brand identity that works across multiple physical touchpoints. From to-go cups to aprons to bean bags, while capturing the playful energy of a space where great coffee and second chances coexist.
BRAND GOAL
With a brand showing up across packaging, apparel, and take home products, crispness was non-negotiable. The running cat logomark in a modern vector style keeps the identity clean and scalable, while the brand pattern adds personality without chaos.
The wordmark hides a small detail where the "O" in Meow is subtly shaped like a coffee bean. a nod to the café side of the brand that rewards a second look without announcing itself. Espresso brown grounds the palette while pops of pink, yellow, orange, teal, and green keep it vibrant. Each used sparingly so the color always feels intentional, never overwhelming.
DESIGNer NOTES
Your brand should work as hard as you do
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