Vida Guapa
SCOPE OF WORK:
INDUSTRY: Dancing shoes
VIBE: Bold, feminine, confident
Vida Guapa was born from a very real frustration: why should dancing all night mean sacrificing your feet — or your style?
Founded by a Peruvian entrepreneur for the Spanish-speaking community, Vida Guapa is a shoe brand that refuses to choose between comfort and confidence. Every pair is designed to keep you on the dance floor longer, looking exactly how you feel
Logo Suite · Brand Pattern · Packaging Design
To build a bold, culturally rich brand that speaks directly to the Spanish-speaking consumer. One that feels personal, celebratory, and premium, while capturing the unstoppable energy of a woman who shows up fully wherever she goes.
BRAND GOAL
No muted tones and no playing it safe. Barbie pink and electric purple at full saturation because Vida Guapa's customer doesn't hold back either. The high heel logomark with a customized "G" keeps the identity feminine and distinct, while the VG monogram covers smaller touchpoints without losing brand recognition.
The packaging was designed as a full brand moment. a handwritten customer name on "¡muchas gracias, ______!" makes the unboxing feel personal, and the inside wear-and-share prompt turns every customer into a brand ambassador.
The tagline "cada paso es una declaración" does the rest where every step is a statement, in the language of the woman it's speaking to.
DESIGNer NOTES
"I had no idea where to start until we went through the process (brand strategy). Kristina made the process simple & I love my final design!"
Angie | Vida Guapa
KIND WORDS
Your brand should work as hard as you do
For founders who know they’re capable of more
If you're here, you already know your brand needs more than a pretty logo. You need clarity, positioning, and a visual identity that attracts the right people and converts them. Book your discovery call now and let's figure out exactly what that looks like for your business.
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