Vida Guapa
SCOPE OF WORK:
SCOPE OF WORK:
INDUSTRY: fashion
BRANDING + PACKAGING
VIBE: Bold, Feminine
Vida Guapa is a Peruvian based brand that sells heels designed specifically for dancing without pain and without sacrificing style. The owner who enjoys dancing herself, noticed a lack of shoes that are comfortable and still stylish in her market.
The goal of this brand was to appeal to women who love to dance, show the vibrance of the Peruvian culture and fun. The tagline "Cado paso es una declaración" means "every step is a statement (declaration)" to embody the confidence brought by where the heels created by Vida Guapa.
BRAND GOAL
By using bold, fun pops of color, we were able to create a confident, empowering feeling. We were able to take it a step further by applying a custom illustrated pattern to the packaging.
to curate some empowering personality, the entire logo suite is used to embody Vida Guapa on a deeper level to increase awareness when shared.
DESIGN NOTES
"I had no idea where to start until we went through the process (brand strategy). Kristina made the process simple & I love my final design!"
Angie | Vida Guapa
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