Vida Guapa
SCOPE OF WORK:
SCOPE OF WORK:
INDUSTRY: dancing shoes
BRANDING + PACKAGING
VIBE: Bold, Feminine
Vida Guapa is a Peruvian based brand that sells heels designed specifically for dancing without pain and without sacrificing style. The owner who enjoys dancing herself, noticed a lack of shoes that are comfortable and still stylish in her market.
The goal of this brand was to appeal to women who love to dance, vibrance of the Peruvian culture and fun. The tagline "Cado paso es una declaración" means "every step is a statement (declaration)" to embody the confidence brought by where the heels created by Vida Guapa.
BRAND GOAL
By using bold, fun pops of color, we were able to create a confident, empowering feel across the brand. We were able to further this playful vibe by leaning into custom illustrations. to curate some empowering personality, we used the entire logo suite to embody the brand on a deeper level and increase awareness when shared.
DESIGN NOTES
"I had no idea where to start until we went through the process (brand strategy). Kristina made the process simple & I love my final design!"
Angie | Vida Guapa
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