SCOPE OF WORK:

BRANDING & PACKAGING

Vitalité

SCOPE OF WORK

INDUSTRY: Wellness/Beverage

BRANDING & PACKAGING

VIBE: Uplifting & vibrant

Vitalité (French for vitality) is an all-natural, organic tea based energy drink curated to uplift without the crash. I created the full brand identity with a focus on mood boosting effects, whether calming or energized.

Every detail was crafted to reflect the balance of vitality and wellness in each can.

To create a vibrant tea brand that energizes & empowers wellness-minded women on the go through bold design & intentional packaging that feels as functional as it is uplifting.

BRAND GOAL

To reflect the dual focus on energy and calm, I leaned into an energetic, yet balanced, color palette. Citrus orange and vibrant lavender are grounded by deep navy and creamy neutrals. Each blend’s main color helps immediately differentiate the feeling behind the tea, while still keeping the packaging cohesive.

Custom patterns were created to offer visual texture without overwhelming the core message. The wordmark was designed to strike the balance between a little refined and a little fun. The hummingbird represents both vitality and movement. It's a nod to the energy the brand brings to daily rituals, whether you’re starting your day or winding it down.

DESIGN NOTES

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